About Us

At Sparks Research (formerly David Sparks and Associates), the expertise and insights gleaned from over 35 years of marketing research are blended with a deep commitment to client satisfaction and success. As a team, we work to execute flawless studies that bring our clients closer to their markets. Beyond that, each associate shares a commitment to the power of brilliantly designed research that has the potential to transform a business, product or service. We’re challenged not just to find answers. We’re driven to understand the complex dynamics of WHY.

With our on-site call center, we combine the capabilities of a national marketing research company with the client-centric consultative approach of a boutique firm. It’s an approach to business that has served us well. Today, from our headquarters near the campus of Clemson University in South Carolina, Sparks Research services a client base that includes Fortune 100 global brands, along with leadership companies in such industries as financial services, retail, automotive, healthcare, professional services, utilities, consumer packaged goods and manufacturing.