Brand Image and Awareness

Each year, billions of dollars are wasted by marketers who don't take the time to analyze and understand how effectively their message and offerings are reaching the desired audience.

We measure unaided and aided recall of your brand and advertising as well as your company's image. We probe deeper to learn what information the consumer received and WHY that led to the resulting motivation to purchase the product or service. At Sparks Research, we've been conducting Image and Awareness studies for almost 40 years, helping our clients make the most of their marketing investment.