History
1971
David Sparks enters marketing research industry while a professor of marketing at the University of Richmond
1973
David Sparks and Associates conducts first banking mystery shopping project
1975
David Sparks leaves teaching for full-time marketing research
1975
Conducts industry leading ATM study
1976
Expands Telephone Interviewing Center in Richmond
1982
David Sparks and Associates relocates to South Carolina
1987
Mystery Shopping Division formed
1993
Telephone Interviewing Center opened in South Carolina
1996
Telephone Center expanded to meet growing client demand
2000
Telephone Center upgraded to networked interviewing system
2001
David Sparks and Associates conducts first web-based survey
2001
Launches online mystery shopping reporting system
2003
David Sparks and Associates adds depth to project management and data processing staff to meet growing client demand
2008
David Sparks and Associates changes name to Sparks Research
