The four pillars of marketing research & analytical services

We are fast but never at the expense of accuracy or faulty methodology.  As time is everyone’s irreplaceable resource, our processes are designed to save you time… and time is money.

 At the core of our business are the marketing research studies and analytical services we employ to generate insights for our customers.  These fall into four primary categories – “pillars” – that encompass the range of approaches we use. 

Customer

Customer

Consumer & Market

Consumer & Market

Concepts, Products & Services

Concepts, Products & Services

Employee, Associate & Organizational

Employee, Associate & Organizational

 

1. customer

  • Customer Experience
  • Customer Satisfaction & Loyalty
  • Customer Lifecycle / CLV
  • Onboarding
  • Lost Customer

  • Voice of the Customer
  • Customer Intention
  • Attitude Formation
  • Usage / Habitual Behavior
  • Customer Touchpoint Effectiveness
  • Sample / Panel Management
  • Lost Lead
  • Phenomenology
  • Grounded Theory
  • Case Study
  • Ethnography
  • Customer Service
 

2. consumer & market

  • Brand Equity (Health)
  • Profiling / Segmentation
  • Advertising Effectiveness
  • Market Funnel Assessment

  • Value Identification
  • Articulation Value and Effectiveness
  • Forecasting
  • Price Modeling / Price Elasticity
  • Market Funnel Assessment
  • Sample / Panel Management
  • Phenomenology
  • Grounded Theory
  • Case Study
  • Ethnography
  • Econometric Modeling
  • Demand Forecasting
  • Marketing Mix Modeling
  • Environmental Scanning
 

3. concepts, products & services

  • Concept Testing
  • Pricing and Promotions
  • Testing
  • Positioning
  • Usability Testing

  • Product / Product Bundle Optimization
  • New Product Testing / Product Demand
  • Naming Architecture Testing
  • Product Portfolio Modeling
  • Concept Positioning
  • Articulation Testing
  • Concept Screening
 

4. employee, associate & organizational

  • Voice of the Employee
  • Employee Engagement
  • Employee Confidence
  • Organizational Effectiveness

  • Phenomenology
  • Grounded Theory
  • Case Study
  • Organizational Culture Assessment
  • Knowledge Management Effectiveness
  • Ethnography
  • Onboarding Effectiveness
  • New Concept Adoption Forecasting
  • Workforce Supply
  • Demand Analysis & Forecasting
  • Organization Brand Equity
  • Organizational Branding 
  • Job Analysis
  • Job Pricing
  • Recruitment Effectiveness
  • Environmental Scanning
  • Concept Testing
 

The data doesn’t lie: We’re good at this.

Sparks Research has more than 40 years experience in producing superior insights for its clients, which include Fortune 100 global companies and leading national and regional companies.

 

45+

years of experience

1,400+

completed projects

15

industries served

 
 

99%

positive feedback from clients

 
 

Industries we work with (really, really well)

 
  • Higher Education
  • Consumer Packaged Goods
  • Healthcare
  • Automotive
  • General Services Industries
  • Manufacturing
  • Financial Services
  • Utilities
  • Telecommunications
  • Grocery
  • Professional Services
  • Retail
  • Publishing
  • Real Estate & Construction
 
 

We'll let our expertise speak for itself