Voice of the Associate

Successful companies are able to translate their vision, values and mission in a meaningful way with each associate. With this kind of alignment, there is a shared sense of purpose.

Our Voice of the Associate research enables you to better understand the perceptions that associates have of their company.

• Do they understand and feel confident with the products they are supposed to be selling?
• Are they receiving the support they need from internal departments in order to acquire new customers and strengthen customer loyalty?

These answers are the gateway to understanding how you can improve your training or process – and how the company can be more successful.

Our studies are administered using a variety of research techniques including telephone, mail and online surveys, discussion groups and in-depth interviews. As an independent organization with almost 40 years of experience, we glean critical insights into the mindset of your employee base and pinpoint opportunities for improvement. All with the goal of showing you WHY.