Crafting a resume that will impress artificial intelligence takes a totally different approach than writing for a human hiring manager.

Companies are more regularly using computer-screening tools to scan resumes and decide which candidates deserve interviews. 

In my work as a career, executive and leadership coach for women, we often engage in the process of developing stronger resumes and LinkedIn profiles that stand out, as well as identify strategies for networking and applying for top-level roles that represent significant advancement and growth.

The use of machine learning and artificial intelligence are game changers in job-seeking. 

5 DANGERS OF CONDUCTING SURVEYS AND COLLECTING DATA “IN-HOUSE” (AND HOW WE CAN HELP)

In today’s world, data can be collected many ways. There are some good, user-friendly tools out there that seemingly make what has traditionally been the job of marketing research firms possible to in-house teams...

Whether you're writing a questionnaire for marketing research or building a five year company strategy, you must start with a clear, sustainable target (avoiding a "moving target").  As obvious as this seems, the lack of a well defined target is a critical mistake we see time and time again.  Learn why the execution formula - set a sustainable target, align your strategy to the target, and execute according to your target - is critical to success.

Designing a product, a brand, or an environment should foster an idea favorable to a crowd. And to do this, you have to understand what is driving the crowd.

All the most relevant and popular Millennial terms you should know to communicate with the massive Gen-Y (Millennial) market

Understanding the difference between correlation and causation is a critical skill for any business or marketing analyst, as well as any managers or executives using data analysis to drive business decisions.  Knowing how they work, and being able to distinguish between a causal and non-causal relationship could be the difference in a multi-million dollar decision working in your favor, or helping out your competitors.
Part 1 of The "Marketing Analyst's Guide to Business Statistics" Series

The way we experience something is not the way we remember it. According to peak-end theory, we don't remember our feelings throughout an event or experience, but rather our emotions at the peak and end of that experience. By utilizing the peak-end rule, you can take customer satisfaction into your own hands and influence the way your customers remember you.