Why Sparks Research?

Let's face it: There are plenty of marketing research firms across the U.S. But, in terms of professionalism, quality, accuracy, scope and insight – or WHY, the most important piece – Sparks Research's ability stretches broadly throughout the marketing research field. As a full-service marketing research firm, we are proud of the key benefits that keep our always-expanding client base coming back for precision, insight and timeliness. 


Our 8 core solutions:

Our solutions are high level and all encompassing. Collectively they tell the story of who Sparks is by letting you know what all we can do for you.


Customer Experience Strategy

Consumer & Market Insights

Employee, Associate & Organizational

New Concepts, Products & Services

Marketing Strategy & Innovation

Branding & Positioning

Business Intelligence & Analytics

Optimization, Automation, & Measurement