millennial

5 Mistakes You're Making Marketing to Millennials

5 Mistakes You're Making Marketing to Millennials

“Millennial,” the all too familiar buzzword that strikes fear into the hearts of every silver-haired executive. The prodigal child who refuses to be reached by the marketing marvels of the Mad Men era. But what exactly are Millennials, and why are countless blogs, books, and seminars dedicated to deciphering them?