Not just during the holidays, but year-round, businesses face shrinking budgets, shifting priorities, and the temptation to cut corners on marketing research “just this once.”
And suddenly you’re thinking:
“Maybe we can do this research ourselves.”
“It can’t be that hard, right?”
“Even the Grinch figured things out on his own!”
DIY Research Gone Wrong: Lessons from the Grinch
The Grinch thought he had all the answers. His “research process” went something like this:
Make assumptions
Make more assumptions
Act on assumptions
Be shocked when everything was wrong
Why Guesswork Steals Your Budget
Guesswork costs:
Time
Misaligned campaigns
Misread audiences
Missed opportunities
Extra workload for your already overextended team
Reduced staff productivity
The Solution
Professional research doesn’t drain your budget — it protects it.
Guesswork is the real budget stealer.
Grinch Spoiler Alert
His hypothesis — that stealing Christmas would stop all the noise, celebration, and joy:
Was based on zero data
Zero insights, and
Zero real understanding of his audience
This season and into the new year, let’s do less guessing and more knowing.
