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Featured
Why “Chicken Math” Matters for Marketing Researchers
Feb 17, 2026
Why “Chicken Math” Matters for Marketing Researchers
Feb 17, 2026
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Feb 17, 2026
Reclaiming What Matters Most
Feb 11, 2026
Reclaiming What Matters Most
Feb 11, 2026
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Feb 11, 2026
Your Mission (Should You Choose to Accept It)
Jan 22, 2026
Your Mission (Should You Choose to Accept It)
Jan 22, 2026
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Jan 22, 2026
A Staff Love Letter
Jan 2, 2026
A Staff Love Letter
Jan 2, 2026

After more than 15 years, one of our own - my colleague, mentor, and chosen family - is moving on to a new chapter.

Working side by side taught me countless lessons, but one stands out:
“Don’t allow someone else to turn you into the person they want you to be.”
That advice has shaped both my leadership and my life.

At Sparks Research, we believe business is built on relationships first. Our staff is our family, and every person leaves an imprint on who we are as a company.

Wishing you nothing but success in what comes next. Go be great - you already are.

#Gratitude #Leadership #RelationshipsMatter #TeamCulture #NextChapter

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Jan 2, 2026
Avoid a Grinch-Style Research Disaster
Dec 8, 2025
Marketing & Strategy
Avoid a Grinch-Style Research Disaster
Dec 8, 2025
Marketing & Strategy
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Dec 8, 2025
Marketing & Strategy
6 ways Exercise Can Make You a Better Coworker, Teammate, and Leader
Nov 10, 2025
6 ways Exercise Can Make You a Better Coworker, Teammate, and Leader
Nov 10, 2025
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Nov 10, 2025
Happy Holidays To All!
Dec 9, 2024
Happy Holidays To All!
Dec 9, 2024
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Dec 9, 2024
Thomas Bayes - Presbyterian Minister, Philosopher, Statistician?
Oct 2, 2023
Thomas Bayes - Presbyterian Minister, Philosopher, Statistician?
Oct 2, 2023
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Oct 2, 2023
Video Verbatim Comments -  Hear and See What Your Audience Thinks!
Sep 25, 2023
Video Verbatim Comments - Hear and See What Your Audience Thinks!
Sep 25, 2023
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Sep 25, 2023
The Net Promoter Score (NPS) – Data Collection Methodology DOES Matter
Jun 14, 2023
The Net Promoter Score (NPS) – Data Collection Methodology DOES Matter
Jun 14, 2023
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Jun 14, 2023
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