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Featured
Easter’s Reminder: Diversify Your Strategy
March 26, 2026
Easter’s Reminder: Diversify Your Strategy
March 26, 2026
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March 26, 2026
Welcoming the Season of Better Data
March 9, 2026
Welcoming the Season of Better Data
March 9, 2026
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March 9, 2026
Why “Chicken Math” Matters for Marketing Researchers
February 17, 2026
Why “Chicken Math” Matters for Marketing Researchers
February 17, 2026
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February 17, 2026
Reclaiming What Matters Most
February 11, 2026
Reclaiming What Matters Most
February 11, 2026
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February 11, 2026
Your Mission (Should You Choose to Accept It)
January 22, 2026
Your Mission (Should You Choose to Accept It)
January 22, 2026
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January 22, 2026
A Staff Love Letter
January 2, 2026
A Staff Love Letter
January 2, 2026

After more than 15 years, one of our own - my colleague, mentor, and chosen family - is moving on to a new chapter.

Working side by side taught me countless lessons, but one stands out:
“Don’t allow someone else to turn you into the person they want you to be.”
That advice has shaped both my leadership and my life.

At Sparks Research, we believe business is built on relationships first. Our staff is our family, and every person leaves an imprint on who we are as a company.

Wishing you nothing but success in what comes next. Go be great - you already are.

#Gratitude #Leadership #RelationshipsMatter #TeamCulture #NextChapter

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January 2, 2026
Avoid a Grinch-Style Research Disaster
December 8, 2025
Marketing & Strategy
Avoid a Grinch-Style Research Disaster
December 8, 2025
Marketing & Strategy
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December 8, 2025
Marketing & Strategy
6 ways Exercise Can Make You a Better Coworker, Teammate, and Leader
November 10, 2025
6 ways Exercise Can Make You a Better Coworker, Teammate, and Leader
November 10, 2025
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November 10, 2025
Happy Holidays To All!
December 9, 2024
Happy Holidays To All!
December 9, 2024
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December 9, 2024
Thomas Bayes - Presbyterian Minister, Philosopher, Statistician?
October 2, 2023
Thomas Bayes - Presbyterian Minister, Philosopher, Statistician?
October 2, 2023
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October 2, 2023
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